Shandong Airlines Group Co. Ltd. (SDA) has always had an outstanding reputation in Shandong area, and is a limited-liability air transportation corporation first formed in conjunction by ten large shareholders, including Air China and Shandong Economic Development Investment Co. On March 12, 1994, SDA was founded with the approval of Civil Aviation Administration of China and Shandong Party Committee and Government with its headquarters in Jinan. Based on the relations of equity, SDA controls the assets in its subsidiary companies, including Shandong Airlines Co. Ltd., Taikoo (Shandong) Aircraft Engineering Co., Ltd., Shandong International Aviation Training Co. Ltd, Shandong Airlines Rainbow Executive Aircraft Co. Ltd., Shandong Airlines Xiangyu Technology Service Co. Ltd, Shandong Rainbow Aviation Advertising Co. Ltd. and Red Crowned Crane Hotel. The operation model has a primary focus in transportation with several pillars in aviation, maintenance, hospitality services, and advertising. Shandong Airlines Co., Ltd. (Shandong Airlines), a subsidiary of SDA, is the core concentration. Listed on the B index of the Shenzhen Stock Exchange, Shandong Airlines specializes in air transportation. For more than 10 years, Shandong Airlines has adhered to the philosophy of “uncompromising safety, groundbreaking efficiency, accurate punctuality, and hospitable service”. By 2009, Shandong Airlines has operated a total of 46 aircrafts, including Boeing B737, CRJ and other types; according to the 11th Five-year Plan, Shandong Airlines will have 60 aircrafts by the end of 2010; according to the 12th Five-year Plan, Shandong Airlines will have 100 aircrafts by the end of 2015, with a first step in becoming a large-sized airline! Currently, the company operates more than 110 flight routes. Every week, over 1400 flights fly to over 60 large and medium-sized cities in mainland China, Taipei, Hong Kong, South Korea and Japan with its airline hubs located in Jinan, Qingdao, Yantai, Chongqing, Xiamen and Beijing. Thus, a flight network covering China and surrounding countries is formed. With over 15 consecutive years of perfect safety record, SDA has been awarded ‘Jinyan Cup’ (‘Golden Wild Goose Award’) and ‘Jinying Cup’ (‘Golden Eagle Award’), the most prestigious award for safety in the industry by Civil Aviation Administration of China for 4 time; has been awarded ‘National Outstanding Organization in Customer Satisfaction’ title and ‘National Outstanding High-quality & Profit-making Enterprise’ title for several times. Rainbow Service Team and Jinan Subsidiary of the Marketing Department were awarded ‘Youth Civilization Organization’ by Central Committee of Communist Youth League and Civil Aviation Administration of China. Focusing on brand building, SDA put great efforts on brand-oriented services. SDA has kept the best punctuality record for years since 2005 and was recognized as ‘Top 500 Most Valuable Brands in China’ in 2007 and 2008. As a cooperator for the 11th National Games, SDA provided first-class services. Bearing strong social responsibility in mind, SDA successfully completed several air transportation tasks for Beijing Olympic Games and earthquake reliefs and was awarded ‘Hero Group for Earthquake Relief’ by Shandong Provincial Government. Meanwhile, its Flight Department received the honorary title of ‘Vanguard Worker’ in the reconstruction work after the Sichuan Earthquake by China Federation of Trade Unions, and Qingdao subsidiary of received the honorary title of ‘Outstanding Air Transportation Group for Beijing Olympic Games and Paralympic Games’. In recent years, SDA met challenges actively and tried to survive and thrive in the cutting-throat market competition with scientific internal reforms and restructuring. With the strategic cooperation with Air China, the profitability of SDA has improved for 4 consecutive years since 2006. Currently, under the guidance of the Scientific Development Concept, and with a diligent mind for innovation, Shandong Airlines Group is working to continuously improve its core competencies and services. Its development opens the way for a peaceful and harmonious outlook in the years ahead.
Address: Shandong Airlines Centre, 5746 – East 2nd Ring Road, Jinan, Shandong, PR China.
P.C.: 255014
Tel：0531-85698666
Fax：0531-85698668
Website：www.shandongair.com.cn
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