Shandong Aviation Group Co., Ltd (hereinafter referred to as “Shandong Aviation Group”, also hailed as “Wings of Shandong”, is a corporate governance comprised of ten stockholders including Air China and Shandong Economic Development & Investment Company by joint capital that niches in air transportation and associated businesses. It was headquartered in Jinan upon approval of the Civil Aviation Administration of China, Shandong Provincial Party Committee and Shandong Provincial Government on March 12th, 1994.
Shandong Aviation Group is a corporation tied by equity stakes of number of subsidiaries and branches including Shandong Air Limited, Taikoo (Shandong) Aircraft Engineering Company Limited, Shandong Aviation Training Limited, Shandong Xiangyu Technology Services Limited, Shandong Rainbow Aviation Advertising Co. Ltd., Red-Crowned Crane Hotel and so forth. Together they formed an operating structure that centered around transportation business and also incorporated the upstream and downstream businesses, such as air transportation, aircraft maintenance, aviation training, hospitality & tourism and advertising services, as a whole.
Controlled by Shandong Aviation Group, Shandong Air Limited is the core business unit of the corporation and a B-Share listed company on Shenzhen Stock Exchange that niches in air transportation services. Over the past 19 years, Shandong Airlines has always valued “Safety, Efficiency, Punctuality and High-quality Service” as its priorities. Up to March2014, Shandong Air Limited has already owned 74 various B737 and CRJ aircrafts in total, and it has the vision to grow into a large airline company with 100 airplanes by the end of the 12th five-year plan. The company operates over 130 air routes currently and has more than 2000 flights to over 60 large & medium-sized cities throughout the country. On top of that, it also opened Taiwan route and international routes to Korea and Japan. Besides, Shandong Air Limited has bases in a number of cities including Jinan, Qingdao, Yantai, Xiamen, Beijing, Kunming, Chongqing, etc., thus forming a “Triangle” airline network centering on Shandong, Xiamen and Chongqing.
Shandong Aviation Group has a 19-year on-going safety record, which makes it a four time winner of “Jinyan Cup” and “Jinying Cup”, the greatest safety honor awarded by the Civil Aviation Administration of China. It won the “flight Safely One Star Award” from the same authority in 2010 for achieving one million hours of safe flight. It was also rated as “The Service Unit of Customer Satisfaction” of national-level and “The Quality & Efficient Enterprise of China”. Its Rainbow Flight Attendant Crew and Jinan Branch Office of the marketing department were repeatedly named “The Civilization of Chinese Youth” by the Central Committee of the Communist Youth League and the Civil Aviation Administration of China.
Shandong Aviation Group pays high attention to brand building, and regards it as guidance for services. Its flight punctuality rate has been at the top of all civil aviation companies since 2005, and it was named “The 500 Most Valuable Brands in China” for years. Shandong Aviation Group has won itself extensive recognition throughout different social sectors, for providing strong air service guarantee for the 11th National Games and the 3rd Asian Beach Games as the air service partner of the events. Furthermore, it also came on top in the competition for the global air service partner of the International Horticultural Exposition 2014 Qingdao on December 3rd, 2012; and the bidding for the partner throughout the entire course of the 10th China Art Festival on April 16th, 2013.
Shandong Aviation Group plays an active role in committing to its social responsibilities by accomplishing multiple urgent and difficult air transportation missions including earthquake relief and the Olympic Games and was thus awarded “Shandong Hero Team of Earthquake Relief” by the People’s Government of Shandong Province. The flight division of Shandong Aviation was honored “Pioneer Worker” for Earthquake Relief and Home Rebuilding by All China Federation of Trade Unions; the Qingdao Branch of Shandong Air Limited was awarded the title of “Outstanding Organization of Air Transportation Guarantee in Beijing Olympics and Paralympics.”
In recent years, Shandong Aviation Group has been actively coping with market competitions and challenges, stepping up the pace of structural adjustment and carrying out internal reform. In particular, its earning has been rising year after year ever since its strategic cooperation with Air China, and it has been achieving profitability for 8 consecutive years since 2006.
With the Scientific Development Perspective as its guide and Pioneering and Innovation as its enterprise spirit, Shandong Aviation Group is reinforcing the competitive edge of its core business and improving its radiating effects in order to fulfill the motto of “Safe & Harmonious Shandong Air” and achieve leaping development. Address: Shandong Airlines Mansion, No. 5746 Second Ring Road East, Jinan City